EDitorials

 

Photography for various fashion campaigns.


Purple Impression (FW17)


SF Bay Area ethical fashion brand working with hand-embroiders from Pakistan. They created a line of GOTs certified organic cotton scarves, some with simple tasseled details and others with complex embroidery. The goal of this shoot was to capture the natural essence of the material and the models.

Company: Purple Impression
Creative Direction: Victoria Fong & Drakshan Khan
Photography: Victoria Fong
Clothing: Purple Impression, Alternative Apparel
Models: Rae Reut Roth & Ulya Yusifova 
Makeup Artist: Kane Bratt


Purple Impression (2015-16)


SF Bay Area ethical fashion brand working with hand-embroiders from Pakistan. These photos were mean’t to emphasise the tribal attitude and bold cultural heritage of the brand’s Pakistani and Dubai roots.


Creative Direction: Victoria Fong & Imani Sayyed
Photography & Editing: Victoria Fong
Model: Nile Giurard
Makeup Artist: Zorah Aziz


SkunkFunk (SS 2015)


I worked with Skunkfunk again, a sustainable fashion brand designed and developed around a balance of GOTS certified and conventional materials designed to sustain several seasons of wear. I had the chance to shoot their line environmentally processed polyurethane PU leather and hemp wallets. The company was started by a hippie concert-goer who sold t-shirts around festivals in Paris, and has since evolved into a collection of modern womenswear.

Company: SkunkFunk
Art Direction: Victoria Fong
Photography & Editing: Victoria Fong


SNAZZYFRESH X RETROFIT REPUBLIC (2012)


This was an awesome collaboration with Retrofit Republic- a sustainably and fashionably curated collection of vintage and up-cycled pieces repurposed for the modern woman and man's style. All clothes and styling was done by Retrofit Republic w. Sunglasses were supplied by SnazzyFRESH, a modern street brand for sunglasses. 

Company: Retrofit Republic
Art Direction: Victoria Fong
Photography & Videography: Victoria Fong

 


OVerRIDE X SAn FRANCISCO (FW 2015)

In collaboration with a few stylish SF locals, we welcomed Japan-based lifestyle and hat brand Override to the Bay Area with an impromptu photo shoot around the City's hot spots. Override is known for their classic hats with a twist of the unexpected. 

Company: Override Hats
Art Direction: Krystal Rae & Victoria Fong
Photography & Editing: Victoria Fong


SKunkfunk (FW 2015)

This campaign was shot for Skunkfunk FW 2015 line of GOTS-certified knits and and PU leather jackets. Featured here are some of the working ladies of San Francisco and some artful locations of this notorious city. We aimed to capture the edginess and comfort of the ethical attire and it’s workability in an urban landscape.

Company: SkunkFunk
Styling: Krystal Rae & Victoria Fong
Models: Justina, Ali, & Kara
Photography & Editing: Victoria Fong