MY RESUME

VICTORIA FONG

San Francisco Bay Area, CA
victoriafonggg@gmail.com
www.overeasyalchemy.com

EDUCATION

BS Biological Sciences, UC Irvine (2004-2008)
Emphasis in Psychology (missing 3 units), UC Irvine (2004-2008)
Marketing, UC Berkley Extension (2012)
Environmental Sciences, De Anza CC, Coursera (2014)
Design, Parsons New School of Design, Lynda.com, Seminars (2016-Current)

DIGITAL DESIGN

Adobe Creative Suite CC
(Photoshop, Illustrator, InDesign)
dSLR Photography
Graphic Design Theory
Basic HTML

BUSINESS DEVELOPMENT

Market Research
Content Creation
Field Marketing
Email Marketing (Mailchimp) 
Budgeting
Social Media (Facebook, Instagram, Pinterest, Linkedin)
Google Analytics & AdWords
Sage 50 Small Business Software
Strong Interpersonal Skills/CRM 

SCiences

Immunohistochemistry & Immunofluorescence; Primary Cell Isolation and Culture (Keratinocytes, DRG neurons, Microglia); Murine transcardial perfusion technique; Tissue Extraction Technique (Murine spinal cord, DRG, Brain, Skin); Cryosectioning; Western Blotting; Cytokine Array Analysis; ELISA Immunoassays; Aseptic Survival Surgery Technique; MPO Assays; Confocal Fluorescence Microscopy; DNA & RNA extraction; Immunoperoxidase Assay; Real-Time PCR; DNA Quantification; Protocol Design; Standard Operational Procedures; Preclinical and Clinical Research Methodologies; Data Management; HIPAA Clinical Training; Human Research Protection Training; Scientific Presentation & Writing; General Lab Safety.

publications

A Sensory Neuron-expressed Interleukin-31 Receptor Mediates T helper Cell-dependent Itch: Involvement of TRPV1 and TRPA (Lead Scientist: Ferda Cevikbas, PH.D)

Over-expression of epidermal protease-activated receptor-2 leads to spontaneous pruritic skin lesions in mice (Lead Scientist: Akihiko Ikoma, M.D., PH.D)

LANGUAGES

Chinese (Cantonese)
French (Conversational)

VOLUNTEER

Public Relations with The Expat Woman (2017)
Kitchen Assistant at the Chung Tai Zen Center (2012-Current)
Marketing for Habitat for Humanity Greater SF ReStore, & Ethical Stitch Project (2015)
Sustainability Advocate with Sustainable Silicon Valley & REAP/SOW Rwanda (2014)
Clinical Care Extender at Hoag Memorial Hospital (2006-2008)

Work Experience

Freelance Business Development Consultant and Marketing Content Creator (July 2011-Current)
Clients: HeCares Integrative HealthCare (Integrative Medical Clinic), Purple Impression (Eco-Fashion), Skunkfunk (Eco-Fashion), Override (Fashion), SnazzyFresh (Fashion), etc. Open to all projects.

Founder (July 2017-Current)
BIOTIFY.IT / Health-Tech Consulting & Design
Currently in Stealth-mode.

Design Production Manager (Mar. 2016-Nov. 2016)
TBWB Strategies / Political Advertising and Consulting
Managed over 2000 unique designs (primarily direct mail) for 80+ clients representing City,  Environmental, K-12 and Community College ballot measures in collaboration with Marketing team, Copywriters, and Graphic Designers that led to passing of ~$2.8 Billion in local bonds and parcel taxes. Identified, designed, and implemented a digital project management system which decreased production costs (~$45k/month during peak season vs 2014), and was touted the “most important efficiency change in last 10 years” by a TBWB Partner.

Sales & Marketing Assistant Manager (May 2015-Nov. 2015)
Pickering International (Pick Natural) / Sustainable Textile Design & Wholesale
Conducted daily sales operations, client relationship management, strategic marketing content creation based on relevant industry trends and cross-promotional collaborations. Responsible for communicating & marketing sustainable textile knowledge, including certification background (Global Organic Textile Standard, ECO-Cert, etc.), of 150+ textiles to assist in strategic material selection and to promote adoption of sustainability initiatives. 

Admissions & Marketing Associate (July 2012-Nov. 2014)
University of East-West Medicine / Accredited Traditional Chinese Medicine (TCM) & Acupuncture Medicine School
Served as primary contact for all inquiries to Admissions Department, screened all applications and provided continuous support for review process. Became well-versed in the accreditation process, the TCM industry, and various integrative healthcare topics. Provided excellent prospective student support which generated over 500 student leads, 80+ new students, new patients at Campus Clinic, and ~$270,000 in gross revenue within 5 semesters for Master’s Degree Program. Scheduled and facilitated all public relations events including campus tours, Open House events, trade shows, conferences, and On-Campus Health Fair (with 200+attendees). Managed complete life-cycle of various marketing projects (from liaison with third party vendors, to budgeting, research, copywriting & design). 

Staff Research Associate (Jan. 2009-Nov. 2011)
University of California, San Francisco / Dept. of Dermatology, PI Martin Steinhoff, M.D., PH.D.
Conducted clinical and preclinical studies for multiple concurrent projects on the neurobiology of various novel itch and pain biomarkers and therapies in collaboration with a team of postdoctoral researchers from UCSF, external academic research institutes, and skincare enterprises. As one of the first members of this start-up lab, coordinated all aspects of lab duties from setup to research. Served as a principal liaison and technical expert for processing research materials. Volunteered in interim supervisory and training duties, including technical training of 3 staff members and mentored a high school volunteer. Participated in project communications with team at the 5th International Workshop for the Study of Itch in Tokyo, Japan.

Staff Research Assistant (Aug. 2008-Dec. 2008)
University of California, San Francisco/ Dept. of Surgery & Neurobiology of Digestive Disorders, PI Nigel Bunnett, PH.D.
Conducted in-vitro and in-vivo (murine) experiments on the study of visceral inflammation and pain mechanisms behind various neuropeptides, proteases, and bile acids that mediate pathophysiological processes in in the gastrointestinal tract. Responsible for maintaining multiple mouse breeding colonies, cell cultures, stock supplies, and lab records.

Lab Assistant (Jan. 2008-June 2008)
University of California, Irvine/ Dept. of Immunology, PI Craig Walsh, PH.D.
Contributed to research focused on the role apoptotic signal transduction plays in the development, activation and homeostasis of the immune system. Studied in-vitro and in-vivo (murine) engineered deficiency of the death-receptor DRAK2 on the enigmatic resistant to spontaneous and induced autoimmune diseases. Responsible for maintaining cell cultures, stock supplies, and lab records.

Clinical Care Extender (Sept. 2006-June 2008)
Hoag Memorial Presbyterian Hospital, Multiple Departments
Gained hands on patient care experience in a clinical setting while rotating through a variety of clinical departments including Oncology, Emergency Department, and Labor & Delivery. Interacted directly with patients by assisting healthcare professionals. Observed and learned about Electronic Medical Records, various medical procedures, patient care technique; networked with hospital staff and developed leadership skills.